An eco-minded clothing swap

A community leaving the world better than we found it!

The Good Loop, founded in 2019 by Makenzie Lowe, is transforming the way we approach fashion by bringing together communities for joyful, sustainably-minded, and accessible clothing swaps. Think raiding your BFF’s closet, but for the good of the planet.

We believe that fashion can be both beautiful and responsible. Our events create inclusive spaces where people come together to exchange clothing, build connections, and celebrate a shared commitment to reducing waste. By fostering a circular fashion economy, we are making sustainability fun, accessible, and impactful.

Through her studies at UCSD and time working for a sustainably focused fashion company, Makenzie recognized that when items were made ethically and workers were paid fairly, the price increased dramatically for the consumer. While ethical pay is the goal, she wanted to create a space without economic barriers for buyers who wanted to shop more sustainably - hence the free price point.

Giving back is at the heart of The Good Loop. From our very first swap, all remaining clothing has been donated to local shelters, reinforcing our commitment to both the environment and those in need.

With over 12,000 attendees and more than 30,000 gallons of clothing diverted from landfills, The Good Loop demonstrates the power of community-driven change.

Through 15 clothing swaps, across San Diego, Long Beach & Los Angeles, The Good Loop has brought together over 12,000 community members, redirected 30,000+ pieces of clothing from the landfill & donated over 15,000 items to our community in need.

Each single-day event brings in 500-1000 swappers. Our last two events have sold out in less than 24 hours, while our 5-day residency at Westfield UTC sold out in the first week. 

IMPACT

A glimpse into our past events

  • We teamed up with Lindseyrem to bring the Venice community together to celebrate eco-friendly consumption. Nearly 500 swappers showed up to exchange clothes, relish in the beautiful Rivian campus, enjoy bouquets by Bitchin' Blooms and mingle with new friends. Together we donated 20 32 gallon trashbags filled with remaining clothing to donate to Safe Place for Youth.

  • Can you believe Westfield built us our very own store for Earth Month?! And of entirely recycled materials. We popped up at UTC for 5 days creating a large-scale opportunity for shoppers to engage in secondhand swapping. Our event sold out within a few days and we welcomed almost 2,000 swappers and 9,700 pieces of clothing over a few days. All remaining items were donated to The Alpha Project.

  • Our Holiday market at Sunbum in Encinitas is one of our most popular swaps. For two years in a row, we’ve brought in around 1000 community members for this event. 10+ brands come together to sponsor our raffle, food, and drinks for eventgoers! All remaining items were donated to The Alpha Project.

  • Working with The Well Refill in Topanga was a seemles fit. Their dedicated community invests in sustainable concepts in their day to day lives, so a clothing swap was a natural offering. For our first LA County event, our racks were full and crowds stayed with us until closing. All remaining items were donated to Safe Place For Youth, in Venice, Ca.

Partner with us!

Partner with us!

Interested in being a sponsor, hosting us, or having your brand pop up at our swap?

How to Swap:

1. Bring Your Clothes
Bring gently-loved clothes that no longer spark joy for you—let them find a new home! We accept all styles and sizes—diversity is key! Don’t forget to RSVP to our event. Tickets are free but required for entrance. We ask that you bring no more than 10 items per person.

2. Swap & Shop
After you check in, hang your items on our provided hangers and racks and browse through the items brought by fellow swappers. Find unique pieces, refresh your wardrobe, and make mindful choices, all without spending a dime!

3. Give Back
Any remaining clothing is donated to local communities in need, ensuring nothing goes to waste and giving each item a second life. In the past, we’ve worked with The Alpha Project, Safe Place For Youth, New Life New Beginnings, and San Diego Rescue Mission.

The Pillars We
Stand On

  • The most sustainable way to shop is to shop what already exists. Together, we are helping redirect thousands of gallons of clothes from the landfill and back into homes of those who will use them.

    Our goal is to close the clothing loop and provide an alternative to shopping new or buying secondhand by providing a space to do it for free. It's crucial we uphold a space that benefits the triple bottom line where we all benefit: swapper, community, and planet.

  • We are a space where you can be yourself, where you are welcome and belong, to share, to do-good, and to do your small part in shopping sustainably.

    The power of community is so much stronger than the impact we can make alone!

    Here, we are welcome just as we are, we find a sense of belonging, make new friends and simply find joy in exploring new ways of self expression through fashion. 

  • Giving back extends beyond the act of swapping at each event.

    With every event we have hosted, all remaining items have gone to a local shelter.

    So far, we donated over 30,000+ gallons of clothes to our neighbors in need and have worked with 4 different shelters across San Diego, Los Angeles, Long Beach and Orange County.

  • The Good Loop is intended to be a safe and welcome space for everyone. Age, gender, race, size, economic background etc. We recognize that having excess clothes to swap is a privilege. As you may know, to promote inclusivity The Good Loop welcomes those who may not have items to swap but are just in need of clothes. We run on an honor system. We do not count your items, we do not sort through and judge your pieces for quality, we do not check to see that you’ve brought anything to participate. You come as you are with whatever your intention is - to share, to promote sustainable shopping, to give back, or to be provided with what you may need and be joyous together!

Keep up with our latest events on Instagram!

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Keep up with our latest events on Instagram! *

@the_good_loop

Thank you @isatheviewfinder for capturing the most magical photos from @lindseyrem and our swap on the 12th! ~ we can’t wait to see you all again soon! Stay tuned for our next event signup, live tomorrow! 🤫 ♥️
my heart 🥹🫶🏼♻️the biggest thank you to every single one of you who came out to our swap yesterday in Venice! Nearly 500 of you joined us to swap, share with one another and give back to our community. I’m so grateful for the positive and vi
The Good Loop has been included in @sandiegomag Best of 2024 🥹 I am so so grateful ♥️ thank you thank you! To have all the love and time we dedicate to making these events possible be recognized by the community means more than I can explain.

Volunteer!

Thank you for showing interest in volunteering with The Good Loop! We rely on passionate volunteers like yourself to help things run smoothly and allow as many people to swap and donate as possible. We cannot thank you enough!

As a volunteer, you are instrumental to the joy and passion our event cultivates!

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